The Student Panel provides access to those enrolled in the UK's 177 publicly funded higher-education institutions. With nearly 60,000 members it is now the largest online market research panel of its kind in the UK. We recruit very carefully and ensure there are no multiple identities - a major problem with some online panels. We offer genuinely representative samples of a population that - uniquely - has universal web access.
Since 2004, via email invitations from UCAS, we have recruited The Panel from a random portion of almost the entire starting population of full-time undergraduate students each year. Members of The Future Panel also have the opportunity to update their profile and join The Student Panel and, each year, around 10% of new members join unprompted via our website. The Panel comprises students from every university and nearly every HEI in the UK. For more information on population inclusion, identity assurance, response and representativeness - see here.