How are you going to measure the effectiveness of your Freshers campaign...
Are you running a Fresher's campaign this year? Wondering how you will achieve marketing accountability? How will you run 'pre' research with a group of students who've not yet started university?
Talk to us and we'll reach 'pre' Freshers for you so you can evaluate the impact of your campaign, measure how it builds up over a period of time and establish how long recognition lasts.
How do we do it? Our Future Panel is full of young people about to start university. We've already asked them which courses and universities they have applied to and, by the end of August, we'll know which university they'll be attending too. So we can easily target students who are either likely to go to your target universities or cities or will definitely be going. Further screening questions can ensure we're talking to exactly the people you need to reach, whether that is online gamers, festival goers, or intensive social networkers. What's great about the panel is that we can also go back to them, or other students at the same university, once term has started. In fact, we can keep going back to them throughout the year.
We have extensive experience of investigating brand awareness, loyalty, benchmarking performance against the competition, segmenting and modeling markets, concept testing and helping with product or media development, PR and opinion polling and social research. We are also experienced at evaluating different types of campaign and media including posters, flyers and film clips. For example, last year we evaluated fresher discount flyers for a retail brand, posters for brands ranging from charities to chewing gums, club nights in two major cities and a beer mat campaign.
An example of some of the question types are included on our website. The look and feel of our questionnaires is really important to us. We have dedicated script writers who love playing around with java to get the questions working smoothly and looking good for our panellists. We think this makes the questionnaires more appealing and is one of the factors why we have such great completion and retention rates.
The quality of our panels is so important to us that we can guarantee that our respondents really are who they say they are. This means you can trust the results and make important business decisions based on them. Make sure your student marketing is really working and give us a call!
If you'd like to talk over how you can evaluate any student campaign, please contact Becky Lewis
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