The bulk of panellists (around 80%) join in October each year when UCAS* invites new first year students to join the Panel. During the year we also conduct face to face recruitment on specific campuses that need a sample boost. And many panellists joining through either word of mouth recommendation or after reading about us in the press. We verify all panellists have an academic email address (ac.uk) before allowing them to join.
* UCAS (Universities and Colleges Admissions System) is the central organisation that processes applications for full-time undergraduate courses at UK universities and colleges.