Brands / Media / PR

Brands

Over the last five years Opinionpanel has worked with a wide variety of brands, including soft- and energy drinks companies, beer brands, retail stores, mobile phone networks, handset manufacturers, and newspaper and magazine publishers. Our work with banks is covered elsewhere.

We frequently help brands with:

• Establishing the size and value of the student market
• Product awareness, usage and attitude studies
• Satisfaction studies
• Marketing campaign development e.g. through creative and concept testing
• Advertising awareness, tracking and evaluation
• Freshers' campaigns and other on-campus marketing (often using a pre- / post-research with a test-and-control sample).

Media

Students consume media voraciously, in particular new online media. We have worked with a range of top agencies to explore students' media usage and awareness. We can test any advertising campaigns, both before, during and after, whether they be posters, radio ads or online. We are frequently commissioned by owners of student media to help them (and their clients) establish a return on advertising investment. Most significant student marketing programmes show up clearly on our radar. And because we are totally independent of any media owners, all parties can be fully confident that our results are impartial.

PR

If you have a story about students or young people but need some data to back it up, we have a range of options that lots of other PR agencies have taken up. Our Student Omnibus has question slots available every Wednesday and goes out to 1,000 students who are fully representative of the UK student population. Or we can run ad hoc studies aimed at more niche audiences.