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Finance

Since 2005 we have worked with many of the largest retail banks and building societies that are active in the UK student market. We have run large ad hoc research projects on account- product development, incentive testing, customer satisfaction, attitudes to debt, communications strategy and PR. In addition, we run two large syndicated studies each year looking at student account acquisition and retention after graduation.

How can we help you?

Ad hoc research projects

Whether it's gauging reactions to a new student or graduate product or incentive, evaluating a marketing programme or understanding student attitudes to debt, we can help.

Call Becky Lewis on 020 7288 8789 to discuss your needs.


Student Account Acquisition Study

Student Account Acquisition Study brochure imageOver the past five years, the student account market has proved extremely dynamic. Acquisition has been at the forefront of charting these changes, including detailed sections on account-opening behaviour, market share, incentives, communications, company image, account management and satisfaction. This year we plan to expand the study in new directions with segmentation and qualitative top-up modules.

Call Becky Lewis on 020 7288 8789 to find out more.


Student Account Retention Study

Student Account Retention Study brochure imageGraduation is a key moment in many young people's lives: the moment when they enter the 'real world'. Retention, now in its fourth year, looks at how banks and building societies can ride this wave to maintain the investment they have made in their student customers - and even to gain new business. This year we plan to expand the study in new directions with segmentation and qualitative top-up modules.

Call Becky Lewis on 020 7288 8789 to find out more.

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