Module 2
The Benchmarking Report
Evaluate your university against over 100 others
This module helps you understand the competitive position of your brand.
In this report, over 100 of the UK’s universities are ranked in ‘best-in-class’ order based on 79 performance-related questions. The report shows every institution’s performance including your own and allows you to track change over time. A unique interactive statistical significance checking tool is built into the Excel application. It colour codes differences between any institutions you specify with special shading for significant difference at 90% and 95% confidence intervals.
So how do you measure up?
Which institutions are better at managing the application process?
Which have the highest rated websites, prospectuses, open days, campus facilities and student unions?
How do perceptions of reputation vary between you and your competitors?
Whose practices should you emulate and whose should you avoid?
How has your relative position changed in the last five years?
What you get
- View and customise your report in Excel
- One table per year per attribute
- Demographics included
- Unique interactive statistical significance checking tool
- Approximately 79 tables for each year purchased
- All based on original and exclusive data
Investment
2011/12 only – £2,200
11/12 + 10/11 – £2,800
11/12 + 10/11 + 09/10 – £3,300
11/12 + 10/11 + 09/10 + 08/09 – £3,700
11/12 + 10/11 + 09/10 + 08/09 + 07/08 – £4,000
Call 020 7288 8789 to order
The first 10 orders receive a 10% discount
The next 20 orders receive a 5% discount
Notes
Customers subscribing to this module in previous years will be resupplied with previous years’ data at no extra cost.
No extra cost for aggregated multi-year data – apply single year pricing. If multi-year data is required in disaggregated form, each year supplied as a discrete Excel file.
All prices exclude VAT.
Contents
Introduction
- Introduction to the study
- Module overview
- Methodology
- Defining your competitors
- Defining the student segments
- Definitions
Location
- Close to home
- Where my friends were going
- Good transport links to other towns and cities & places of interest
- Good local transport links
- Had a suitable location for me overall
Course
- Course content and structure that I wanted
- Good teaching
- Good course facilities
- The course offered something very specific that I wanted to study
- Assessment and teaching / learning methods I wanted
- The course itself, overall
Campus facilities
- Guaranteed accommodation in a hall of residence
- Good quality accommodation
- Good social life on campus
- Good student union
- Good sporting facilities
- Good learning resources (e.g. computers and libraries)
- Campus facilities overall
Recommendation
- University comes highly recommended
- University recommended by my teachers / careers advisor
- University recommended by current or previous students
- University recommended by my family
- Good recommendations, overall
University reputation
- University reputation – Strong in league tables
- University reputation – Seen as being a prestigious place to go
- University reputation – Good reputation in terms of course / department / lecturer
- University reputation – Traditional and solid reputation
- University reputation – Good research reputation
- University reputation – Good reputation as a university, overall
Dealings with you
- Seemed interested in me during the application
- Useful and appealing prospectus
- Useful and appealing web site
- Helpful administration
- Their dealings with me were good overall
Costs
- Good for bursaries or scholarships
- Lower tuition fees compared with alternatives
- Reasonable cost of living
- Easy place to find part-time work
- Had reasonable costs, overall
Social life
- Friendly feel to the university
- Fun nightlife nearby
- Exciting city
- In a city or town I wanted to be in
- Being somewhere I could watch the sport I wanted to
- Would enable me to have a good social life, overall
Future employability
- Offers courses that have a good reputation among potential employers
- Offers good placement or travel opportunities
- High employability of graduates
- Has strong links with industry
- Cutting edge and full of ideas
- Would develop my skills
- Offered good future employability, overall
Open day
- Impressed by the city / location
- Impressed by the students I met
- Impressed by staff I met
- Informative open day
- Impressed by campus (buildings and facilities)
- Well organised / professional
- Open day overall
Demographics/analysis
- Attended open day
- Receive bursary and / or scholarship
- University attended was insurance choice
- Proportion of current students achieving place through UCAS Clearing
- Average number of activities participated in during induction week
- Proportion of applicants with offers from institutions, contacted by those institutions before making their firm choice
- Future employability / earning potential as a consideration when choosing course – by JACS Principal Code
- Future employability / earning potential as a consideration when choosing university – by Institution
- Perception of the proportion of graduates obtaining ‘Graduate Level Jobs’ – from your course
- Perception of the proportion of graduates obtaining ‘Graduate Level Jobs’ – from your university
- Importance of institution’s ‘green’ credentials
- Average distance between parental home and university (miles)
- Widening Participation (POLAR data)
- School type – Fee paying
- Family went to university (mother and / or father)
- Proportion from each of our five marketing segments – by institution (New Lifers, Life Goes On, Surviving the Experience, Party People, Mature Minded)
*Table of contents based on 2010/11 study. Subject to minor changes in 2011/12.
Free stuff!
- FREE on-site presentation of findings to your team (when M2 and M3 purchased together)
- FREE sample boosting (when M2 and M3 purchased together)
We love HEx, especially Module Two. I can really get some leverage at the top levels thanks to the way it’s presented. I’ve already had one pro-vice chancellor ask me to print off a few of the most interesting worksheets. Module Three has the depth for marketing managers and directors – but the simple formatting works with senior staff.
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