Module 4

The Pricing Analysis Pack

This module helps institutions develop their fee strategies by benchmarking ‘willingness to pay’ by subject, institution and student background. Are physics students more price sensitive than English students? Are students at your university willing to pay more than those at competitor institutions? Developed around the van Westendorp Price Sensitivity Meter (PSM), we ask new students what fee would make them doubt the quality of their course and what fee would be too high. Users plot and compare the resulting price differentials.

Outputs

Apply unlimited combinations of filters to the results, in order to build three types of chart:

• Price Builder – net levels of rejection at every price point
• Unique Target Point – median acceptable fee levels
• Range of Acceptable Prices – shows optimal price points.

Filters include:

Current institution, JACS (subject area & principal code), University group, University region, Mission group, Home region (England, Wales, Scotland, NI), Nationality, Fees status, Ethnicity, Gender, UCAS points, School type, Age, Distance to home, Satisfaction with university so far, Widening participation, Bursary recipient.

What you get

• Institutional login to the Pricing Analysis Pack
• Unlimited ability to interrogate data
• Access to between one and six years of results
• Detailed background and usage notes

Investment

2011/12 only – £2,500
11/12 + 10/11 – £3,750
11/12 + 10/11 + 09/10 – £4,625
11/12 + 10/11 + 09/10 + 08/09 – £5,125
11/12 + 10/11 + 09/10 + 08/09 + 07/08 – £5,380
11/12 + 10/11 + 09/10 + 08/09 + 07/08 + 06/07 – £5,530

Call 020 7288 8789 to order

The first 10 orders receive a 10% discount
The next 20 orders receive a 5% discount

Notes
Customers subscribing to this module in previous years will be resupplied with previous years’ data at no extra cost.

All prices exclude VAT.