Module 6

Customised Workshop with The Knowledge Partnership

The Knowledge Partnership will work with your senior team or individual directors in a full-day workshop, using these critical findings to improve processes so that negative comments are responded to swiftly, and system errors tackled in time for next year’s recruitment and admissions round.

David Roberts

David has over 20 years of senior consulting experience. He is former Chief Executive of Heist and he led the development of MaXimizE – the widely adopted evaluation and benchmarking system for student marketing, funded by HEFCE. He regularly advises on strategic marketing for higher education institutions and government education bodies, working with senior managers and vice-chancellors as well as marketers. His expertise aligns with many of the issues covered by the Higher Expectations survey – reputation management, conversion marketing, pricing and university positioning.

Louise Simpson

Louise has worked in the field of communications for over 20 years, including ten years for the University of Cambridge, advising three successive vice-chancellors as their Director of Communications. She works with a variety of modern, Russell Group and international universities and colleges, devising external relations strategies and advising on key communications tools.

Investment

This module is £2,750* – Full pricing details here

*Module 6 is available only to those taking both Modules 2 & 3.

Call 020 7288 8789 to order

Workshop

A full-day workshop for up to 20 people with a follow-up key recommendations report

Your workshop can either focus on an area of particular interest or follow a process of professional engagement in the following key areas:

  • Summary of findings (cohort, competitors, packaging, pricing, widening participation, processes, campaigns and communications methods)
  • Impact of findings on strategy and positioning
  • Key messages and reputational challenges
  • Plan for short-term action
  • Long-term challenges
  • Predictions for the future based on current trends.

Target audience

Top teams including marketing departments and vice-chancellors’ offices.

The Knowledge Partnership

The Knowledge Partnership (TKP) is an international consultancy that specialises in marketing, communications and strategy development in the education sectors. Formed in 2004, it has quickly established a reputation for delivering effective, hard-hitting advice that is specific to the high-value intangible service sectors such as education. Advice for individual clients is underpinned by original published research, learning from development projects funded by bodies such as the European Commission, the HEFCE and the LSC, and TKP’s work overseas in New Zealand, Australia and Europe.