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Gen Y’s response to ads, Axe’s graphic novel, brands on Instagram, Converse Rubber Tracks and Social Radar

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Hello and welcome to the latest in a series of weekly posts featuring the most interesting and useful links to youth and student research, marketing and insight resources. Generation Y responds to ads differently to older generations, displaying comparative indifference to TV ads, but showing higher engagement with apps and...

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I NEET a job not a degree!

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Lucy Woods

By Lucy Woods
Journalism Student,UEL
January 2011
NEET [noun]: a person not in education, employment or training. Specifically...young people. I decided not to go down the academic route, like many young people now. After dropping out of a shockingly unproductive college course, aged 16, I moved to Surrey to find a job, soon blagging some impressive employment....

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HELOA Annual Conference 2012

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Event date: 26th January 2012Organiser: HELOA

Location: The Royal York Hotel, York OpinionPanel exhibiting iconExhibiting


We will be exhibiting at HELOA’s annual conference this year at the Royal York Hotel in York. If you’re going to be at the conference, please come over and say hello. We’ve got some really interesting brand new research around 2012 applicants’ decision-making we’d love to share with you.

By The Time I’m Your Age, I’ll Still Have Beaten Your Donkey Kong High Score

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Raphaël Sarker

By Raphaël Sarker
Trainee Teacher,Roehampton University
December 2011
Is it a really a tougher ride for the “youngest” in the class? Does birth month affect academic success and future achievement? Are summer babies at a disadvantage when compared to the “future CEOs” of the world? The BBC seems to think so, and a recent survey...

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The new twitter, brand engagement on social media and gamification in education, activism and collective manpower

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Hello and welcome to the latest in a series of weekly posts featuring the most interesting and useful links to youth and student research, marketing and insight resources. Twitter has been accused of straying into Facebook’s territory with the launch of its new user interface. As well as emphasizing...

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