We regularly speak and run workshops at youth marketing and higher education conferences. If you would like us to share the results of our research at your event, please contact Ben Marks.


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HELOA Annual Conference 2012

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Event date: 26th January 2012Organiser: HELOA

Location: The Royal York Hotel, York OpinionPanel exhibiting iconExhibiting


We will be exhibiting at HELOA’s annual conference this year at the Royal York Hotel in York. If you’re going to be at the conference, please come over and say hello. We’ve got some really interesting brand new research around 2012 applicants’ decision-making we’d love to share with you.

Effective marketing in Higher Education 2011

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Event date: 18th August 2011Organiser: Neil Stewart Associates

Location: Hallam Conference Centre, London OpinionPanel speaking iconSpeaking


At this year’s Effective Marketing in Higher Education conference, Kyla Steenhart and Mia Lorenz will be presenting, Ten Ways To Really Improve Your Open Days.

 Open days are often the first – and frequently only – opportunity that HEIs have to make a tangible impression on prospective students.  Frequently pivotal moments in university decision-making processes, they need to be taken very seriously.  Yet all too often, HEIs under-perform.

 We’ve collected feedback from almost 75,000 open day visits at every university in the UK and in this workshop we will co-discover the top ten secrets for success.  This interactive session will be punctuated with data from our annual Higher Expectations study; sharing evidence-based insights on how HEIs can run open days that really make a positive impact on university choice.

For more information, check out the conference details on the Neil Stewart site.

CASE Europe Annual Conference

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Event date: 30th August 2011Organiser: CASE Europe

Location: Manchester Central Conference Complex OpinionPanel speaking iconSpeakingOpinionPanel exhibiting iconExhibitingOpinionPanel sponsoring iconSponsorship


Kyla Steenhart and Ben Marks will be co-presenting at the CASE Europe Annual Conference about how universities can identify how they rank in perceived value amongst students. Some universities consistently punch below their weight in terms of perceived value amongst students. This presentation will help universities to identify best practice and examine how they can play to their own strengths.

Association of Survey Computing (ASC) 6th International Conference: Shifting the Boundaries of Research

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Event date: 22nd September 2011Organiser: ASC

Location: Wills Hall, Bristol University, Bristol OpinionPanel speaking iconSpeaking


Ben Marks (OpinionPanel’s Managing Director) will be sharing his take on online and panel research in his session entitled “Peanuts and Monkeys”. Ben’s presentation will address issues around engaging and nurturing credibility with participants. Read his paper here. Feel free to comment on it on our blog.

The ASC’s annual conference is a prestigious event bringing experts in the world of market and social research (especially online research) such as Tom Ewing (Kantar Operations) and Jon Puleston (GMI Interactive).

Ben will be speaking at 10.15am on 22nd September.

Effective Marketing in Higher Education 2011

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Event date: 18th October 2011Organiser: Neil Stewart

Location: Central London OpinionPanel speaking iconSpeaking


We will be speaking at the Effective Marketing in Higher Education Conference on Tuesday 18th October 2011 in Central London.

For nine years this conference has brought together senior leaders and experts in student and recruitment marketing to examine strategy and how to stand out in a competitive international education marketplace – both individually as institutions and collectively as a sector.

If you’re in education marketing we look forward to seeing you there!

CASE Europe Annual Conference 2011

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Event date: 29th August 2011Organiser: CASE

Location: Manchester Central Conference Complex OpinionPanel speaking iconSpeakingOpinionPanel exhibiting iconExhibiting


29th August – 2nd September 2011, we will be speaking and exhibiting at CASE Europe’s annual conference this year at the Manchester Central Conference Complex, (as well as sponsoring various bits of the events). If you’re in HE please come over and say hi. We’ll hopefully be organising some nice drinks and nibbles for friends of OpinionPanel.

Insight Show 2011

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Event date: 29th June 2011Organiser: Marketing Week Live

Location: Grand Hall, Olympia OpinionPanel exhibiting iconExhibiting


29th and 30th June, we will be exhibiting at the Insight Show. Catch up with the team then – come by for a chat and some sweeties! We’re at Stand D169!

Youth Marketing Strategy Conference, 2011

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Event date: Thursday 16 JuneOrganiser: Reach Students

Location: School of Pharmacy, University of London, Brunswick Square, London


Ben Marks will be presenting at this prestigious conference, discussing student and youth trends.  Other speakers will include; Neil Taylor and Joe Beek, Channel 4; Emily Kortlang, Fallon; Deana Burke, Blonde; Daniel Murray, Big Choice Group; Helen Pennack,  University of Leicester; Ian Merricks & Marion Cronin, Itchy Group; James Thornhill, The National Student + Itchy + Wil Benton of FatKidOnFire.

Student Expectations Conference

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Event date: 15 March 2011Organiser: Neil Stewart

Location: Westminster Studios OpinionPanel speaking iconSpeaking


Ben Marks’s workshop was entitled, “Exploring the ‘value’ of higher education – the key drivers of the variation in willingness to pay” and drew on OpinionPanel’s work on fee sensitivity using choice based conjoint approaches and the Price Sensitivity Meter approach.  The short presentation was followed by a lengthy and detailed discussion.

UCAS Data Matters conference

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Event date: 25 January 2011Organiser: UCAS

Location: Hotel Russell OpinionPanel speaking iconSpeaking


Sam Burton’s presentation, entitled, “Working with survey data to understand and improve admissions outcomes” looked at perceptual fee differentials in willingness to pay between universities, key drivers of these differences, the links between employability and reputation and how open days are used by students and institutions.  The objective was to help admissions and marketing officers at universties can use data to help tip the balance in favour of their institutions.

AIMRI conference on The Impact of the Internet and Social Media on Research

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Event date: 19 October 2010Organiser: AIMRI

Location: Hampton Court OpinionPanel speaking iconSpeaking


Ben Marks will be presenting on, “What would you do for 15 pence?”, looking at intrinsic and extrinsic motivations for taking part in online surveys, online survey “crimes” and offering some tentative suggestions for improvements.

You can watch some of this event’s videos here.

8th Annual Admissions to Higher Education Conference

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Event date: 19 October 2010Organiser: Neil Stewart

Location: Cavendish Conference Centre, London OpinionPanel speaking iconSpeaking


This conference focuses on examining what can be done to avoid university over-recruitment and fines, whilst still maintaining fairness and widening participation. Eleanor Simmons will be presenting on “What applicants want: open days and induction – enhancing the student experience”.

Effective Marketing in Higher Education

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Event date: 13 October 2010Organiser: Neil Stewart Associates

Location: 76 Portland Place, London OpinionPanel speaking iconSpeaking


An insightful conference about strategies for universities to effectively market to, recruit and retain students in a time of increased student expectations and a challenging job market. Kyla Steenhart will be running a workshop with Richard Taylor, Marketing Director at the University of Leicester on “Course Marketing – segmentation, positioning, design”.

Market Research Society conference

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Event date: 14 October 2010Organiser: Financial Services Research

Location: London OpinionPanel speaking iconSpeaking


Students: The Next Generation. Becky Lewis, will be presenting on the topic of the transition from student to graduate accounts, examining propensity to switch, offering a market segmentation.

CASE Europe Annual Conference 2010

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Event date: 02 September 2010Organiser: Council for Advancement and
Support of Education

Location: Glasgow OpinionPanel speaking iconSpeaking


Ten top tips on buying market research services

Insight Show 2010

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Event date: 29 June 2010

Location: London OpinionPanel exhibiting iconExhibiting


Europe’s largest research exhibition.

AGCAS Biennial Conference 2009

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Event date: 09 September 2009Organiser: Association of Graduate
Careers Advisory Services

Location: London OpinionPanel exhibiting iconExhibiting


The AGCAS (Association of Graduate Careers Advisory Services) Biennial Conference is undoubtedly the biggest single event in the higher education (HE) careers calendar, typically attracting over 550 HE careers professionals, graduate recruiters, academics and others.

CASE Europe Annual Conference 2009

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Event date: 26 August 2009Organiser: Council for Advancement and Support of Education

Location: Liverpool OpinionPanel speaking iconSpeakingOpinionPanel exhibiting iconExhibitingOpinionPanel sponsoring iconSponsorship


This conference is Europe’s biggest gathering of Alumni Relations, Communications, Fundraising and Marketing educational professionals.

COMPARe Roadshow

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Event date: 02 July 2009Organiser: Opinionpanel / The Knowledge Partnership

Location: London OpinionPanel speaking iconSpeaking


COMPARe stands for Course Optimisation for Marketing, Portfolio Assessment and Review. It is a new set of research and consultant-supported review approaches that let HEIs dovetail their market assurance process with the established quality assurance processes to enable them to create courses and portfolios that are sustainable because they are both academically robust and responsive to external demand.

COMPARe Roadshow

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Event date: 01 July 2009Organiser: Opinionpanel / The Knowledge Partnership

Location: Manchester OpinionPanel speaking iconSpeaking


COMPARe stands for Course Optimisation for Marketing, Portfolio Assessment and Review. It is a new set of research and consultant-supported review approaches that let HEIs dovetail their market assurance process with the established quality assurance processes to enable them to create courses and portfolios that are sustainable because they are both academically robust and responsive to external demand.

Insight Show 2009

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Event date: 30 June 2009Organiser: Centaur Media

Location: London OpinionPanel exhibiting iconExhibiting


Europe’s largest research exhibition.

COMPARe Roadshow

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Event date: 25 June 2009Organiser: Opinionpanel / The Knowledge Partnership

Location: Bristol OpinionPanel speaking iconSpeaking


COMPARe stands for Course Optimisation for Marketing, Portfolio Assessment and Review. It is a new set of research and consultant-supported review approaches that let HEIs dovetail their market assurance process with the established quality assurance processes to enable them to create courses and portfolios that are sustainable because they are both academically robust and responsive to external demand.

UCAS Data Matters Conference

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Event date: 01 March 2009Organiser: Universities & Colleges Admissions Service

Location: London OpinionPanel speaking iconSpeaking


UCAS conference on the importance of data in HE.

HELOA Annual Conference 2009

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Event date: 29 January 2009Organiser: Higher Education Liaison Officers

Location: Blackpool OpinionPanel exhibiting iconExhibiting


The annual conference for the Higher Education Liaison Officer’s Association.

Effective Marketing in Higher Education Conference

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Event date: 20 November 2008Organiser: Neil Stewart Associates

Location: London OpinionPanel exhibiting iconExhibiting


Bringing together senior marketing and communications professionals to address the challenges facing higher education and discussing long term solutions to current issues.

Insight Show 2008

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Event date: 18 November 2008Organiser: Centaur Media

Location: London OpinionPanel exhibiting iconExhibiting


Europe’s largest research exhibition.

CASE Europe Annual Conference 2008

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Event date: 25 August 2008Organiser: Council for Advancement and Support of Education

Location: Brighton OpinionPanel speaking iconSpeakingOpinionPanel exhibiting iconExhibitingOpinionPanel sponsoring iconSponsorship


This conference is Europe’s biggest gathering of Alumni Relations, Communications, Fundraising and Marketing educational professionals.

AGR Annual Conference 2008

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Event date: 07 August 2008Organiser: Association of Graduate Recruiters

Location: Newport OpinionPanel exhibiting iconExhibiting


The premier event in the graduate recruitment and development sector.

AMOSSHE Annual Conference 2008

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Event date: 16 July 2008Organiser: Association of Managers of
Student Services in Higher Education

Location: Edinburgh OpinionPanel speaking iconSpeaking


Focused on future directions for student services and the student experience.

Marketing to Students Conference 2008

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Event date: 29 April 2008Organiser: Haymarket Conferences

Location: London OpinionPanel exhibiting iconExhibiting


The Marketing To Students conference promises to provide your organisation with vital insights into student life and behaviour to allow you to successfully target this key demographic.

The Guardian HE Summit 2008

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Event date: 11 February 2008Organiser: Neil Stewart Associates

Location: London OpinionPanel exhibiting iconExhibiting


The Higher Education Summit is established as the largest discussion and networking event for higher education leaders and senior managers in the UK.

SRHE Annual Conference

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Event date: 11 December 2007Organiser: Society for Research into Higher Education

Location: Brighton OpinionPanel exhibiting iconExhibiting


An independent society which aims to improve the quality of higher education through the encouragement of debate and publication on issues of policy, on the organisation and management of higher education institutions and on the curriculum, teaching and learning methods.

Surviving in an increasingly competitive HE marketplace

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Event date: 29 November 2007Organiser: Times Higher Conferences

Location: London OpinionPanel speaking iconSpeaking


Drawing on debates amongst top HE professionals to discuss solutions on how to survive within a HE market that is growing increasingly competitive.

Enhancing the Student Experience

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Event date: 28 November 2007Organiser: Neil Stewart Associates

Location: London OpinionPanel speaking iconSpeaking


Higher Education leaders and experts set out the latest intelligence on diverse undergraduate expectations, showcase good practice, highlight innovative solutions and examine how all institutions can secure their reputation and market share by engaging students as active partners.

Admissions to Higher Education

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Event date: 27 November 2007Organiser: Neil Stewart Associates

Location: London OpinionPanel speaking iconSpeaking


This conference looks at how the greater choice and adjustment period has impacted on place allocation and patterns of choice. Higher education is also grappling with recognising a range of different qualifications and skill sets for admissions purposes and looking ahead to Diplomas arriving in 2010.

Insight Show 2007

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Event date: 20 November 2007Organiser: Centaur Media

Location: London OpinionPanel exhibiting iconExhibiting


Europe’s largest research exhibition.

Effective Marketing in Higher Education Conference

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Event date: 01 November 2007Organiser: Neil Stewart Associates

Location: London OpinionPanel sponsoring iconSponsorship


Bringing together senior marketing and communications professionals to address the challenges facing higher education and discussing long term solutions to current issues.

CASE Europe Annual Conference 2007

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Event date: 28 August 2007Organiser: Council for Advancement and Support of Education

Location: Edinburgh OpinionPanel speaking iconSpeakingOpinionPanel exhibiting iconExhibitingOpinionPanel sponsoring iconSponsorship


This conference is Europe’s biggest gathering of Alumni Relations, Communications, Fundraising and Marketing educational professionals.

AMSU Annual Conference 2007

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Event date: 18 July 2007Organiser: Association for Managers in Students Unions

Location: Loughborough OpinionPanel speaking iconSpeaking


To provide opportunities for the staff of Students Unions to share, discuss and grow and most importantly to develop their abilities to support and nurture Student Leaders.

UCAS Marketing Conference

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Event date: 01 July 2007Organiser: Universities & Colleges Admissions Service

Location: Cheltenham OpinionPanel speaking iconSpeaking


Conferences and events for HE professionals, teachers and careers advisers within schools and colleges, and those involved in admissions at HE institutions.

TARGET National Graduate Recruitment Awards

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Event date: 02 May 2007Organiser: GTI Group

Location: London OpinionPanel sponsoring iconSponsorship


These awards recognise the most popular graduate recruiters.

Marketing to Students Conference 2007

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Event date: 24 April 2007Organiser: Haymarket Conferences

Location: London OpinionPanel exhibiting iconExhibiting


The Marketing To Students conference promises to provide your organisation with vital insights into student life and behaviour to allow you to successfully target this key demographic.

The Knowledge Partnership Annual Conference

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Event date: 02 April 2007Organiser: The Knowledge Partnership

Location: Cambridge OpinionPanel speaking iconSpeaking


The Knowledge Partnership is an independent strategy, marketing and communications consultancy, supporting the education sector with high quality, intelligence-based research.

AMHEC Annual Conference 2007

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Event date: 30 March 2007Organiser: Association of Managers in
Higher Education Colleges and Universities

Location: Winchester OpinionPanel speaking iconSpeaking


The annual conference for the Association of Managers in Higher Education Colleges and Universities.

The Guardian HE Summit 2007

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Event date: 31 January 2007Organiser: Neil Stewart Associates

Location: London OpinionPanel exhibiting iconExhibiting


The Higher Education Summit is established as the largest discussion and networking event for higher education leaders and senior managers in the UK.

Insight Show 2006

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Event date: 21 November 2006Organiser: Centaur Media

Location: London OpinionPanel exhibiting iconExhibiting


Europe’s largest research exhibition.

CASE Europe Annual Conference 2006

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Event date: 05 September 2006Organiser: Council for Advancement
and Support of Education

Location: Nottingham OpinionPanel speaking iconSpeakingOpinionPanel exhibiting iconExhibiting


This conference is Europe’s biggest gathering of Alumni Relations, Communications, Fundraising and Marketing educational professionals.

Insight Show 2005

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Event date: 25 October 2005Organiser: Centaur Media

Location: London OpinionPanel speaking iconSpeakingOpinionPanel exhibiting iconExhibiting


Europe’s largest research exhibition.

Fresh Commercial Thinking Workshop

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Event date: 18 October 2005Organiser: Opinionpanel / DVL Smith
(Now Illuminas Research)

Location: Birmingham, Manchester, Edinburgh, London OpinionPanel speaking iconSpeaking


Opinionpanel’s debut workshop to launch the Competitors and Decliners Study, now known as the Higher Expectations Study.

CASE Europe Annual Conference 2005

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Event date: 01 August 2005Organiser: Council for Advancement
and Support of Education

Location: Edinburgh OpinionPanel exhibiting iconExhibitingOpinionPanel sponsoring iconSponsorship


This conference is Europe’s biggest gathering of Alumni Relations, Communications, Fundraising and Marketing educational professionals.

Marketing to Students Conference 2005

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Event date: 01 May 2005Organiser: Haymarket Conferences

Location: London OpinionPanel speaking iconSpeaking


The Marketing To Students conference promises to provide your organisation with vital insights into student life and behaviour to allow you to successfully target this key demographic.