New - The Applicant Panel

Bigger than ever - The Graduate Panel

Special Summer Omnibus pricing

Opinionpanel just keeps growing

Do students have Higher Expectations?

And finally... can students spell?

Here's the problem. Research that evaluates student marketing campaigns normally depends on interviewing respondents before the campaign goes live in order to set a baseline. But how do you reach students before they become students? We've cut through the Gordian Knot and, working with UCAS, we now recruit panellists when they apply to university. With around 20,000 members, The Applicant Panel can meet your quotas and match almost any student marketing campaign.

Our panels now stand at over 60,000 applicants, students and graduates. And we still get probably the highest response rates in the industry at around 50% plus; term time or holidays. Why? Because we take quality controls very seriously - at every stage of the research process; when recruiting the panel, managing research in the field, reporting to clients. And it shows through to our clients. Call Becky Lewis on 020 7288 8789 to find out more.

We launched The Graduate Panel at the start of 2007 and it has already proved an unsurpassed source for recruitment research. But this summer it will be growing significantly to around 12,000 recent graduates allowing targeting by degree subject, class, alumni, UCAS points, career interests, bank account, mobile brands etc. Call us on 020 7288 8789 to discuss requirements.

Students know that the current £3,000 ceiling on tuition fees won't last forever and that eventually some universities may be charging considerably more. We asked over 13,000 new students to envision a future where fees were genuinely variable and asked them a range of questions on how much and how little they'd be prepared to pay in an open market. We then created 'unique target pricing' (UTP), 'optimal price points' (OPP) and 'indifference price points' (IPP) to show our university clients what premiums they might be able to versus the competition. Mean target price points were higher than anyone expected - around £4,800. But the really interesting findings were based on the perceived value added by certain universities and courses - plus demographic factors such as school attended and UCAS points. We expected to see big differences but nothing prepared us for what we actually found.
To learn more about Module 5 or our Higher Expectations 2006/7 Study, call Ben Marks on 020 7288 8789.

It may be the holidays for students but work goes on for us and our Student and Graduate Omnibus Surveys will continue every fortnight throughout the holidays. Between now and September we'll be holding our pricing (£1,100 for 3 questions then £300 per question*) PLUS giving a free question for any client spending over £3,000. Give Samantha Williams a call to discuss getting on our Omnibus surveys - 020 7288 8789.

University students often get a bad rap in the press - especially when it comes to spelling and grammar! So we decided to run a mass test - just for a bit of fun. Based on multiple choice selections nearly all students knew the difference between 'their', 'there' and 'they're' (97%), 'accept' and 'except' (96%), 'loose' and 'lose' (97%), 'application' and 'aplication' (97%). But here are the shockers. 35% of students thought 'necessary' was spelt 'neccessary' and over two thirds of students (71%) thought that 'stationary' was for writing on, not 'stationery'; only 29% got it right.