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Opinionpanel - Researching students before, during and after university
Students research update
November 2008
Recent Opinionpanel findings in the public domain... |
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How much do students drink? You may be surprised that many, at least, are relatively sober; 23% don't drink at all. Science and engineering students drink the most. Earlier this year Sodexo, the leading food and facilities management provider, commissioned Opinionpanel to undertake research for their University Lifestyle Survey 2008. The findings highlight the changing nature of student life and cover a wide range of issues including debt, personal security and university services. Research from Opinionpanel published recently in the Education Guardian shows that one in 12 final-year undergraduates regrets their degree choice now that a recession looks likely. To find out more, see our recent press cuttings. The bi-annual Grad Facts survey from The Guardian re-launched in the Summer. Based on fieldwork by Opinionpanel, the survey explores the attitudes and aspirations of final year students and graduates including their attitudes towards universities, careers, job hunting, working life and the skills they can offer employers. The previous Grad Facts survey (fieldwork also run by Opinionpanel) won Media Week's silver award for Best Research Initiative - fingers crossed for even greater success this time! |
Congratulations Loughborough University! |
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Last month Times Higher Education (THE) hosted their annual awards ceremony. For the fourth year in succession, Opinionpanel ran the polling behind their Student Experience award. And for the third year in succession, Loughborough University won. Our congratulations to Loughbourgh and the shortlisted runners up; the Universities of Oxford, Cambridge, Sheffield, St. Andrews and East Anglia. |
Higher Expectations 2008/09 launches! |
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Here's an announcement for those of you who work in Higher Education. We are about to launch our fifth annual Higher Expectations study. Fieldwork starts next week and in case you've not yet received a hard copy of the 2008/09 brochure, please download a pdf version here. Higher Expectations is now established as essential reading for all education professionals concerned with university recruitment, course positioning, admissions, marketing, communications, finance, reputation, setting fees and widening participation. Contact Kyla for more information on 020 7288 8789 |
We're now running both a Student AND Graduate Omnibus - weekly! |
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Last newsletter we announced that our Student Omnibus was changing from fortnightly to weekly. We're delighted to announce that we're now running a weekly Graduate Omnibus Survey alongside it. The sample will be smaller - 500 graduates (rather than 1000 students). But as usual, identity verification and representativeness will be outstanding. All graduates will have verified their 'ac.uk' email addresses when they were students and the sample will be representative of the graduating population (one to three years out of university) in terms of university type attended. You'll be able to analyse findings by year of graduation, grade, etc. Contact Becky or Chris on 020 7288 8789 to talk through any questions you may have about either Omnibus. |
New researchers join the team |
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Despite the depressing economic outlook we're excited and optimistic about business over the next couple of years and see lots of opportunities for helping clients with great research. So we've just taken on three graduates (two of whom were, coincidentally, also members of The Student Panel). Welcome to Anneka, Hannah and Samantha. Opinionpanel may have started life as a 'field and tabs' business but we now offer a full range of services from 'sample only' to end to end custom research. We have a team of nine skilled market and social researchers focused on ensuring you get valid and reliable answers to your university concerning young people and students, before, during and after their time at university. Plus we have an in-house, DP, IT and panel management team guaranteeing data is collected and analysed in a rigorous manner and that the panel is efficiently and proactively managed. |
Student Account Acquisition Study kicks off for academic year 2008/09 |
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The student account market can be a volatile one and market shares can shift dramatically from year to year. Opinionpanel's Student Account Acquisition Study tracks these shifts and provides in depth analysis on the forces behind the trends. In England & Wales, eight in ten full-time first year students have a student account by the end of their first month of study. But when do the accounts open? Which banks dominate? How has the global financial crisis impacted on this already dynamic market? If you'd like to know, don't fail to call Chris on 020 8288 8789 and discuss our Student Account Acquisition Study, now in its fourth year and better than ever! |
About Opinionpanel |
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Opinionpanel is the independent market research agency dedicated to understanding students before, during and after their time at university. We recruit specialist panels annually with UCAS and now run the UK's only large scale research platform in this market; over 60,000 applicants, students and graduates with verified academic 'ac.uk' email addresses and detailed profiles. |
Conferences |
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Come see us! We've just come back from exhibiting at the Student Experience network's symposium on Enhancing the International Student Experience - 14th November 2008 We'll also be exhibiting at the Insight Show on 18th-19th November 2008. And the Neil Stewart Effective Marketing in Higher Education Conference - on 20th November 2008 |
Contacts |
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Ben Marks Becky Lewis Eleanor Simmons Sam Williams General tel. 020 7288 8789 Opinionpanel Ltd |
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