Syndicated Research
Our syndicated studies cover the recruitment of students to university, new course development, student accounts and our omnibus surveys.
We have products for a range of customer types:
All sectors
Omnibus Surveys
Our omnibus surveys provide great value for money because they allow multiple clients to place their own private questions on the same questionnaire, thereby reducing fieldwork costs.
Higher Education
Higher Expectations
Co-developed with The Knowledge Partnership, Higher Expectations is aimed at university marketing, planning and admissions departments. Based on 12,000 interviews per year for the last six years, it provides access to full competitive benchmarking data, year-on-year trends, key performance indicators, a segmentation analysis and our unique Word of Mouth Search Engine which allows subscribers to zoom in on over 300,000 comments from students, praising and criticising the universities they accepted and rejected.
COMPARe
Our omnibus surveys provide great value for money because they allow multiple clients to place their own private questions on the same questionnaire, thereby reducing fieldwork costs.
Retail Banks
Student Account Acquisition Study
The student account market has proved extremely dynamic, with great shifts sweeping the landscape. Acquisition has been at the forefront of charting these changes for the past five years, including detailed sections on account opening behaviour, market share, incentives, communications, company image, account management and satisfaction.
Student Account Retention Study
Graduation is a key psychological moment in young people's lives: the moment when they enter the "real world". Retention, now in its fourth year, looks at how banks and building societies can ride this wave to maintain the investment they have made in their student customers - or even to gain new business.
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