Aged 13-30? Brands pay to hear your opinions Sign up and get paid in £25 vouchers Sign me up
Sign me up
October, 23, 2009

What do UK students think of mobile handset brands?

Opinionpanel has been working with the consultancy, mobileYouth, looking at how students interact with their mobile handset brands; in particular looking at mobile handset brand advocacy and trust among students. The results are fascinating. While Nokia is hugely trusted ? more than any other brand ? Apple gets higher levels of advocacy than the rest. Samsung needs to ask itself some searching questions because despite some pretty cool and youthful advertising it is, at best, considered a mediocre brand in terms of both trust and advocacy. LG and Motorola have significant issues in the student market.

Click here to take a look at our presentation.

Rate this Article
1 Star2 Stars3 Stars4 Stars5 Stars6 Stars7 Stars8 Stars9 Stars10 Stars (No Ratings Yet)

Join our community!

Join and get £10 free credit

Earn points for completing surveys and other research opportunities

Get shopping vouchers and treat yo self!

Be the first to respond

This site uses Akismet to reduce spam. Learn how your comment data is processed.