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Articles > Sports & Fitness February, 01, 2018

Why Should Football Season Tickets Be So Expensive?

Matthew Sutcliffe
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It goes without saying that the passionate roars of thousands of fans in stadiums across the world create an inspiring atmosphere for players of all teams. Without fans, Football would be lackluster and dull, so why do clubs insist on setting ridiculously high ticket prices when it only destroys the heritage of this prestigious game?

‘Emptihad’ stadium – Manchester City’s season ticket prices are shocking!

Recently, Manchester City’s Etihad Stadium has become known as the ‘Emptihad,’ and United’s Old Trafford fortress has begun to crumble. Atmosphere at the clubs seems to have degraded massively from the olden days of football. But why is this the case?

In England, football is undoubtedly the most recognised sport, and it’s highly financially attractive for Europe’s hottest talent. Player’s such as Harry Kane, Paul Pogba and Sergio Aguero are just some of the world class talent to currently grace the Premier League as well as the world, so surely raising ticket prices in order to see them play would seem reasonable. However, with average ticket prices for Manchester United standing at £950, and £1000 for Manchester City, the likelihood of average fans being able to see their heroes every week is minuscule.

Originally football was huge among the working class; the majority of fans were of a lower social status. At one stage though, the correlation between football violence and the working class grew increasingly alarming. While these ‘dark days’ of football may have contained a lot more passion out on the terraces, they also created a bad image for the game and as a result, season ticket prices were raised to deter the economically deprived to reduce trouble at matches.

However, I have to ask, is setting higher ticket prices in order to secure a positive image for the game a success, or does it merely hinder the breath-taking atmosphere which British football used to thrive upon? Bradford City, a former premier league team now in League One are an inspiring example for clubs across England. At just £149 Bradford sold over 17,000 season tickets, yielding match-day averages of around 16,000 – 18,000. During the 2016/17 season, Bradford went unbeaten at home, with only Tottenham Hotspur matching their home success. Impressive, right? To exacerbate the fact that lower ticket prices improve success and create an intimidating atmosphere, Bradford reached the playoff final that year, losing to Milwall in the remaining minutes of the game.

As a result of the positive impact of lower season ticket prices, playoff final ticket prices were frozen to ensure fans were aware of their inspiring presence. Bradford’s German owners have recently stated, “our dream is to reach the premier league and sell season tickets for £1.” Although the cost being £1 is unlikely, their passion sets an example for all clubs in England, who should take note that the backing of their fans should be a priority, because they are the backbone of any club, and without their support players wouldn’t have a reason to play.

Another supporting example of lower ticket prices is the German league, where some of the world’s best players and teams catch the eyes of millions across the world. Borussia Dortmund famous ‘yellow wall’ is known for its deafening support and synchronous songs which blast from the hearts of the 25,000 supporters within it. Season ticket prices for the Signal-Iduna average around 380 euro and are among the top 10 sellers in Europe. The club not only attracts the world’s biggest talent, but creates an image for clubs across the world which shows the positive impact of lower season ticket prices. So surely it is time for English clubs to lower their prices, unless they want to continue naively neglecting the importance of their supporters’ voices?

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  1. mohamed yousef

    because every football game contains a lot of players, those players play for two things 1.money 2. be famous, they cannot provide money alone so the tickets should be expensive to provide money for players

  2. misha

    As a football fan, i can say that some clubs do realise that when attracting a football fan, you have to keep your prices down. football is for entertainment purposes, its not for the money and i think its gone out of proportion. i wouldn’t pay a lot of money only for an awful game to go ahead. I’m a teenager and my money needs to go to better things. i love football with a burning passion but the prices i feel are pushing away fans, no matter what the money is for. cheaper prices help attract fans. personally i would rather have 1000 people paying £10 each that 40 folk paying £250

  3. Fake Fans

    I think that prices for games are very expensive now, especially in the Premier League. I am a Liverpool fan, and I know that the most expensive tickets at Anfield can reach up to £60, if not more. This is very expensive, and many working class people are unable to pay this. The fact the prices are so high means that these people can’t go to every game, and that more foreign fans come to the games. These fans don’t understand the football culture in our country, and only come to be able to say they’ve been to a game. These ‘fans’ can afford to go to the games, when the real fans can’t afford it. This is one of the reasons why atmosphere is lost in the big stadiums now. In Anfield, the Kop is the only stand with an atmosphere, and in some games it’s dead there as well. It’s not only the price of the tickets, it’s the transport and expenses when you’re there. I think that a price cap should be put on the tickets, they should be no more than £30.

  4. Yes

    I think season tickets should be a lot cheaper than that. Although seeing vocal artists selling tickets for a whopping £200 for one night is quite ridiculous too But money is an issue when it comes to football clubs so it is understandable

  5. Natalie

    A lot of football teams have let the money and fame go to their heads. Cost of living is increasing every single year but wages aren’t going up at the same rate so something has to be sacrificed somewhere and for a lot of people that means their season ticket to their beloved football team. My dad had been a Man United ticket holder for as long as I can remember and has since had to give his ticket up due to the costs. Eventually this is going to lead to financial problems for some teams as less and less people will be paying for season tickets. Yes, the roar of the crowd and atmosphere within the stadium may be phenomenal but you can get an atmosphere that is just as good in the pub or watching it at home with a group of friends. Blackburn Rovers is my local team and on home days the streets would be over flowing with excited fans walking down to the stadium and now, you barely see them. Prices should be brought back down then people may actually start attending football matches again instead of relying on TV.

  6. ayoub belmaati

    I think your right it’s gone really expensive for the last couple of years but i think its due to the wage structures for clubs increasing. However Arsenal ticket prices is simply ridiculous I think they charge the most in the bpl when not even half of the players are earning what man city or united or even chelsea are.

  7. Jordan

    As long as people buy them they will continue to set whatever prices they want. If nobody buys, they reduce the price. They will push them as much as they can before people stop buying them, it’s business. Those prices essentially pay for the high quality players to come into clubs. Owners are reluctant to put money into clubs because as soon as they take that money back out it’s perceived as bleeding a club dry. Football is and will continue to be a business and we just have to accept that at this point.

    • Matty

      That’s the unfortunate thing, Football is a business now more than ever. Owners prioritise their own wealth over the passion/support of their fans. I think the problem is certainly more present in leagues below the premier league as their isn’t as many clubs which will 100% sell out their seasons tickets and therefore charge an inflated price whereas you’re quite right that is the case in the Premier league, but it shouldn’t be that way as the inflation is uneccessary and many die hard fans especially from a poorer economical background have no chance of copping a ticket. Really is a shame but it’s a problem which has gradually grown to its pinnacle.

  8. Jack Buckley

    I think season tickets should be a lot cheaper than that. Although seeing vocal artists selling tickets for a whopping £250 for one night is quite ridiculous too. But money is an issue when it comes to football clubs so it is understandable.

  9. anis

    I think your right it’s gone really expensive for the last couple of years but i think its due to the wage structures for clubs increasing. However Arsenal ticket prices is simply ridiculous I think they charge the most in the bpl when not even half of the players are earning what man city or united or even chelsea are.

  10. Aaron

    The ticket prices should be reduced so football fans can enrich a matchday experience. The feeling is much different than watching it at home.

  11. martin alonso navarro felix

    I like football

  12. Shah Aziz

    I think they want prepare the league well cause when they sell tickets they could prepare it well

  13. Ogbonnaya

    Three things are involved why football season tickets are expensive.Some of the money are used for clubs maintenance, for payment of taxes and also for the part of players wages for the work well done.

  14. Hifayat

    I think the reason for selling expensive tickets are the numerous increase in football clubs which is a kind of business. Secondly, the promotion of football clubs through advertisements are the basic reason for this. On the other hand football is the most cited activity in European countries which I think do not effect their fans.

  15. harrinson

    I think the reason for selling expensive tickets is the big increase in football clubs, which is a type of business. Second, the promotion of football clubs through advertising is the fundamental reason for this. On the other hand, soccer is the most cited activity in European countries, which I think does not affect its fanatics.oducts from various insurance companies (e.g., SelectQuote, AccuQuote).

  16. Hamza Khawaja

    I think the reason for selling expensive tickets are the numerous increase in football clubs which is a kind of business. Secondly, the promotion of football clubs through advertisements are the basic reason for this. On the other hand football is the most cited activity in European countries which I think do not effect their fans.