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Student voting intentions - interactive graph

Compare party preference among UK undergraduate students against national voting intention trends since 2004

Since 2004, student members of the OpinionPanel Community have taken part in unique and exclusive polls of voting intention and party preference. Each poll is based on a representative sample of full time undergraduates at UK higher education institutions (with quotas for gender, course year, age and type of institution). Each poll is comprised of at least 1,000 respondents selected randomly from the 115,000 Community (participation frequency rules also apply). Just click below to have a play with the data. Below the chart is our full methodology.


UK student polling

Student polling data was collected from the YouthSight Student Omnibus. Each wave is based on at least 1,000 interviews with full-time undergraduates at publicly funded higher education institutions in the UK. Quotas are set for age, course year (1,2,3+), gender and university type (Russell Group, other Old universities, New universities, other HEIs). Targets for the quotas are acquired using current data supplied by the Higher Education Statistics Agency (HESA). Weights are also occasionally used to ensure the sample is fully representative. All completers received £1 in Amazon vouchers.

UK national polling

National polling data was sourced from UK Polling Report's collection of voting share data, comprised of data from pollsters including YouGov, MORI, Populus, Angus Reid and ComRes. To allow meaningful comparison between student polling data and national polling data, national data points were selected where the survey end date matched the survey end date of the Student omnibus waves. Where a matching end data could not be found, a point with a survey end date within 2 days of the Student omnibus wave's end date was used. Where this was not possible, an average was taken of the nearest points either side of the Student wave's end date.