September 2006 - Newsletter
42,000 students on a plate
Working with UCAS once again, we’ve just recruited our third new cohort of first year students. We offer the ultimate platform for research in this market – independent, well recruited and managed, tailored and focused to the needs of our panellists and clients. Check out our new website to find out more.
Student mobile wars
With annual spending of around £750m (excluding handsets) and a surprisingly high degree of network loyalty, students are prized customers for the mobile networks and handset manufacturers. With ‘dot Mobile’ entering the fray, this year should be more competitive than ever. Follow the link to find out more about last years’ student mobile market or call us now on 020 7288 8789 to subscribe to our annual, four-wave Student Mobile Monitor.
We got a First! Pre and Post testing for your Freshers campaign
This year, for the first time, you can evaluate your Freshers marketing with confidence. We’ve recruited our panel before the start of term; as soon as term starts panellists verify their academic (‘ac.uk’) email address so you can be sure of their identity. So now you can set a genuine baseline from which to measure the impact of your Freshers marketing. Contact Ben Marks on 020 7288 8789 to find out more.
Opinionpanel discovers the meaning of life
Ok, not quite. But our research on students’ views was the basis for a controversial recent Guardian article on creationism and evolution. You may find the results surprising. Feel free to check out the article or the data behind the article on our website.
Opinionpanel launch The Graduate Panel
Where do members of The Student Panel go after they’ve finished university? The Graduate Panel, of course! If you want to research recent graduates using the highest quality sample and survey management, you can access the Graduate Panel from October.
Committed to research standards
We are 100% independent; a pure play market research specialist with no marketing axe to grind. About half our clients are themselves market research agencies, we’re a Market Research Society Company Partner and we have on our Board of Directors an MRS Fellow (Professor Martin Collins) and a Full Member (Managing Director, Ben Marks).
Get on the Omnibus
Every fortnight we question 1,000 students on your behalf in our Student Omnibus survey. It’s representative based on 24 interlocking quotas; gender, year group (1, 2 and 3+) and university type (elite Russell Group universities, old universities, new universities and other institutions). On average students from 120 universities take part. And you can get headline results back a few hours after the fieldwork closes (and fieldwork only takes three days). Best of all it only costs from £300 per question... For more information check our website.
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